About




salam, 

In this blog I document all  about my work,inspiration,influences in fashion, visual arts,society and travel with the aim to celebrate Africa and MENA region and put morocco in the contemporary map. 

chkon Ghitta ?

I'm a 33-year-old Moroccan fashion designer and Changemaker,I belong to  the first contemporary indipendant fashion designers generation in Morocco. 

After studying fine art and fashion design in 2007, I ventured into  freelance by collaborating with other designers in parallel with masterclasses in textile ,fashion design and fashion entrepreneurship .

  It was in 2015 that I decided to embark on entrepreneurship and to devote to establish my  own brand. My  artistic experiences led me  to develop techniques of high-embroidery and upcycling by creating vintage recycled pieces and precious hand-sewn fabrics. My  creations carry multiple influences from Morocco but not only.I like to draw a "slow fashion" in contrast to the frantic lifestyle of Casablanca and i Iike to  realize collections of ready to wear and haute couture, with a spirit of mixture of cultures infused with different artistic currents and urban pragmatism,to create vitamined and refined products  for an active generation.


please feel free to contact me for informations or orders !

Marhba to my blog !!

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